The Belgian fashion house La Gaviotta was founded in 1978. La Gaviotta releases new collections twice a year, aiming its stylishly casual clothes at a board-based target audience. In practical terms, this means creating around 250 different item codes spread across various sizes and colors.

“One great thing about Pebblestone Fashion is the item matrix,” says Sofie Dorval. “because for every item code it indicates how many pieces of each size and color are available in the warehouse. So when customer orders are entered, the software itself suggests a purchase order level.