The history of SLAM starts in 1979. Tired of being wet, cold and often sun burnt, a small group of friends – true sailing fanatics – decided to develop an apparel line that could substantially increase sailors’ comfort and performances.

In 2006 SLAM’s new CEO started a major project to completely change the organization of the company. He decided that the best thing to do was to implement a completely new ERP system.

"Without Pebblestone Fashion SLAM could not have doubled its revenue", says Marcello Bocci Prato, responsible for planning & controlling at SLAM.